The Green Team seeks to support and encourage sustainability practices at The Phoenician. It was the idea of sustainability and environmental awareness that inspired the iconography and color scheme of this logo.
Multi-Gen Development, LLC is a family owned business that wanted to convey the importance of family both in their past and their goals for the future. I thought that the best way to convey this was through the a tree, with the roots showing their past and the growth of the tree as their future.
This Arizona based detailing company really wanted to share a sense of place so I was inspired by the Arizona state flag. The owners also shared interest in the idea that the logo looked as if it would be similar to a car emblem so I leaned towards that in terms of shape and style.
This was one of my first interactions with a client using AI to bring logo ideas to our first consultation. She liked the AI logos that were created but she wanted something more unique and personal to her as she was the owner and one of the operators for her fitness coaching business. This women owned business wanted to make sure they were approachable, fun, and a strong icon that could stand alone as well as with the company name.
When making this logo I really wanted to lean into the fact that window tint on cars seeks to block out the light that comes in. The client wanted a elegant but still clean and modern look to logo. They also spoke of using the logo for lighted store sign and I wanted to be sure this would easily translatable.
This particular logo when through many phases and a lot of fine tuning as the client had a very specific vision for the gradient and each individual feathers shape. This Phoenix-based solar energy company sought to lean into many aspects of the Phoenix bird. Both as a nod to the location of the business but also the idea that she wanted to empower her sales team to be like the Phoenix and always rise from the asses.