Phoenician Fall Fest
The inaugral phoenician fall fest was created to increase ancilliary revenue through seasonal programming.
THe 2024 fall fest country concert was marketed both to locals as well as resort guests through social media as well as print materials.
Phoenician fall fest logo
The Phoenician Fall Fest event for 2024 is a country concert held at The Phoenician’s Historic Jokake Inn. The country genre of music was brought into the logo through the font choice as well as the music note imagery. The Jokake Inn is a historic landmark of The Phoenician and its sillhouette in reverse accompanied by the saguaro cactus brought a nice sense of place to this design.
